MakeBox AI
← Back to News
OpenAIApril 10, 20263 min read

ChatGPT's $100 Pro Plan: Who It's For and Whether It's Worth It

OpenAI's new $100/month Pro tier sits between Plus ($20) and enterprise. Early users report it's worth it for heavy Codex and GPT-5 usage — but underwhelming for casual professionals.

ChatGPT's $100 Pro Plan: Who It's For and Whether It's Worth It

OpenAI launched a $100/month Pro plan in April 2026, positioning it between Plus ($20) and Enterprise (custom pricing). Reaction has been mixed.

What Pro includes over Plus:

  • 5× more GPT-5 messages per day (250 vs. 50 for Plus)
  • Dedicated Codex capacity (Plus users share a throttled pool)
  • Priority throughput during peak hours (no slowdowns from 9am–5pm)
  • Early access to new features before Plus rollout
  • Who it's worth it for:

  • Developers using Codex heavily for code generation
  • Researchers and writers who regularly hit Plus daily limits
  • Professionals who need consistent speed during business hours
  • Who it's not worth it for:

  • Casual daily ChatGPT users who don't hit Plus limits
  • Businesses that would be better served by direct API access at similar cost
  • Teams of 2+ who would benefit more from an Enterprise negotiation
  • The bigger picture: OpenAI is under pressure to monetize its user base ahead of a potential IPO. The $100 Pro plan is part of a pricing tier expansion that may eventually see Plus downgraded to a lighter feature set.

    Want automation like this for your business?

    Book a free call and we'll show you exactly what's possible for your setup.